Strategic Innovation: The Definitive Guide to Outlier Strategies

3. Workbook: The Strategic Novelty Tools and How to Use Them for Innovating and Amplifying Strategy

To make the journey more productive and perhaps less self-conscious, we have named the tools in such a way that their purpose can easily be remembered and are intuitive to connect with. Humor is a ready accompaniment to strategic novelty, yet it is important to maintain the boundary between a productive laugh and a cynical put-down. Indeed, those who poke fun at novelty are likely to be right in the short-term as, after all, most new ideas fail—at first anyway. However, this short-sighted perspective, more often than not, comes with a fatal limitation of not being open to learning. In the long term such cynicism carries the accountability for shortchanging ...