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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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6. Grow VC Group

Jouko Ahvenainen, the founder of Grow VC Group, has always questioned how transactions are organized and how efficient business ecosystems are built. Some years ago, Jouko’s lawyer was handling the sale of the rights to a name of a company he had founded, Data Storm, to an American firm with the same name wishing to enter Finland. The company made an offer. The lawyer’s advice: “Take it. You’ll never get a better offer.” Jouko’s response: “You’re fired.” Having got rid of the middleman he then renegotiated the deal himself, adding more than 10 percent more to the sale price.

The Grow VC Group has been systematically questioning the way that business and transactions are organized as it aims to get into new markets early and leverage ...

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