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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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7. Scoopshot: Pulling the Scoop on the Trendy Photo Crowdsourcing Platform

Context

This is not the first time that Mr. Petri Rahja, the founder and CEO of Scoopshot, has launched a technology start-up company. Petri has a background in IT, IPR, and mobile technology. As a result, when he was working on a documentary of photographers and their attempts to get themselves into media companies, he was quite surprised by the shortcomings of traditional media. The inefficiency of photography was one of them. Rahja found the whole process to be incredibly slow and time-consuming. It didn’t take him long to come up with an idea to make the world a better place, through efficient photography.

With the help of a few technology gurus, he developed the ...

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