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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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10. Sculpteo: A Factory in the Cloud for the 3D Printing Revolution

In 2007, Eric Carrell and Clément Moreau at Sculpteo acquired the first 3D printers for their start-up. What amazed them was the revolutionary potential of this new way of manufacturing: the possibility for individuals to design and produce whatever objects they wanted and, more broadly, the untapped potential for a democratization of manufacturing. Sculpteo is an online 3D printing service for the additive manufacturing of objects on demand.

The idea behind Sculpteo was to make this technology available to the common consumer, so that many could benefit from it. However, as its 3D printing service set off, the grand majority of the digital design files received had defects that ...

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