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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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11. BUG: Friendly Wasps for Pest Control in Farming

What if farmers adopted friendly wasps that took care of eating the larvae that fed off their crops? A friendly army of bugs helping out farmers control pests just like human antibodies work through an infectious disease by attacking the menace and leaving us healthy. What if farmers could mimic nature’s way of controlling large populations of pests, effectively and without damage to soil, water, and biodiversity? BUG Agentes Biológicos, a Brazilian agroindustrial company, developed an effective scalable method by which to provide biological forms of pest control for farming which are a more sustainable alternative to the commonly used pesticides.

We can think of BUG as a mass producer of armies ...

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