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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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16. Kaggle: Getting Quant Brains to Play Data Games

Context

Four years ago, 28-year-old Australian Anthony Goldbloom won “The Economist” annual essay writing competition. The prize was a 3-month internship, during which Anthony worked on data science and big data. Even more exciting was that he got to interview a lot of people from different companies for his market research. Before long he realized that many of these companies were in dire need of strong and efficient predictive modeling. The responsible taskforce was just not resilient enough to handle this either. This made him think about a business model where the companies would be charged for work based on meritocracy. Drawing upon this idea and his work experience in macroeconomic modeling, ...

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