Strategic IQ: Creating Smarter Corporations

Preface

This book reflects my 35 year intellectual journey in search of strategy. Along the path whenever I reached a crossroads, I turned in whatever direction interested me most, and so my route has been a diverse and varied one.

In total, I have spent 15 years in academia, studying, researching case examples and teaching. In developing cases, the focus of attention is typically on successful companies since few failures wish to lift the corporate veil on their problems for public consumption…and so, in the process, I became a student of success.

In contrast, for ten years I was a strategy consultant and the reverse held true. Few companies hire strategy consultants when things are going well – it is normally to address major challenges…and ...