Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e
by Fred R. David, Forest R. David
Segments
For reporting purposes, Arctic Cat separates its ATVs and side-by-sides into one segment, and its Snowmobiles, and Parts and Garments, into separate segments. Sales in 2014 grew across all three segments but sales dropped in fiscal 2015 in both Parts and Garments and ATVs.
Snowmobiles
Arctic Cat produces 60 brands of snowmobiles tailored to serve most all market segments. Retail prices in 2014 ranged from $7,300 to $15,700, with one youth model priced at $2,700. While Arctic Cat products are sold worldwide, the firm’s snowmobiles are primarily sold in the United States, Canada, Scandinavia, and Russia. Products are produced for several functions and generally labeled performance, cross-over, mountain, touring, and utility. Arctic Cat ...
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