Founded in 2003 by a group of engineers, Jeffrey Straubel, Elon Musk, and Marc Tarpenning, Tesla manufactured its first electric vehicle, the Tesla Roadster, in 2008. The vehicle offered instant torque, incredible power, and zero emissions. The Roadster featured a sports car powertrain built around an AC induction motor, patented in 1888 by Nikola Tesla, the inventor who inspired the company’s name. The Roadster accelerates from 0 to 60 mph in 3.7 seconds and has a range of 245 miles per charge of its lithium ion battery. To date, Tesla has sold more than 2,400 Roadsters, now on the road in more than 30 countries.

In 2012, Tesla launched a fully electric sedan named the Model S, with room for seven passengers and more than 64 cubic feet ...

Get Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.