When a large organization purchases (acquires) a smaller firm; a merger.

Actionable responses

Meaningful in terms of having strategic implications; suggestive of potential strategies to capitalize on or compensate for.

Activity ratios

Inventory turnover and average collection period measure how effectively a firm is using its resources.


A way to evaluate strategies; to determine if a particular strategy creates or extends a firm’s competitive superiority in a selected area of activity.

Aggressive quadrant

In a SPACE matrix analysis, when the firm’s directional vector points in the upper-right quadrant, the firm should pursue aggressive strategies.

Annual objectives

Short-term milestones that organizations must achieve ...

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