CHAPTER 6

Flexibility and Real Options

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  1. 6.1 Define strategic flexibility and real options.
  2. 6.2 Specify the conditions under which strategic flexibility and real options will be valuable for firms.
  3. 6.3 Identify when strategic flexibility and real options can be a source of sustained competi-tive advantage.
  4. 6.4 Identify the organizational challenges associated with implementing strategic flexibility and a real options strategy.
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