The structure of the book

To write about any subject, however complex, it is necessary to follow a linear path. This has its limitations, in describing strategic management, as the connections between the subtopics are not linear, and resemble a plate of spaghetti where most strands are connected to many others. Perhaps a can of worms might be a better analogy, as the subject is continually moving and developing. One result of this is that many different choices could be made for the structure of the book, and for the cross-referencing inside the chapters. For this reason it is worth exploring how the parts fit together, to help readers who might come to the book with a different mindset.

The first three chapters set the scene for a study of ...

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