CHAPTER 2

Strategic management: success or failure?

Is strategic management of benefit? In this chapter the research evidence will be examined, both into planning and into the success or failure of various company strategies. The chapter will provide a synthesis of the early research into planning success, and will also show that not all organisations that claim to apply strategic management are doing it well. Recent research into the success and failure of certain common strategic moves will be examined. The chapter will conclude with a list of common areas of weakness which are found in many organisations, and where careful attention would improve the quality of strategic decisions.

There can only be one justification for introducing strategic ...

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