CHAPTER 7

Techniques for assessing the environment

This chapter aims to move the discussion of concepts for looking at the external environment to methods of practical application. It explores the setting up of a strategic information unit, and describes several ways in which external issues may be systematically examined, leading to strategic decisions. The aim is to move from a simple listing of opportunities and threats to a more fundamental understanding of how an organisation can determine what is really important to it, and thereafter think deeply about the issues.

So far we have explored a model to help the strategist think of the various factors in the business environment, we have seen how the task of formulating strategy is assisted ...

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