CHAPTER 22

Preparing the strategic plan

Although many argue that strategic thinking is more important than writing a formal plan, there are many occasions when a written plan is useful. It may be demanded by the owners of the organisation, or may be a useful tool to help gain financial support, or retain it in hard times. This has the limited objective of showing how a strategic plan for a relatively simple organisation might be written.

Several preceding chapters have been devoted to aspects of corporate strategy and the choice between options. In an earlier chapter it was postulated that action was the end product of planning, and that plans were the intermediate product which enabled action to result. So somehow the chief executive or strategic ...

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