CHAPTER 30

Strategic management to strategic change?

The aim of this chapter is to provide some personal views on the way strategic management might develop, and to add a few thoughts about strategic success.

Strategic management has made great strides since it emerged as a topic under its old name of long-range planning. We now have better techniques of strategic analysis, and new concepts of strategy formulation, and we understand more about the behavioural aspects of managing strategically. It is perhaps of interest to try to speculate where the subject might be heading.

In trying to forecast its future I should like to steal from some of my editorials from the early issues of the Journal of Strategic Change, and from material that Igor ...

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