December 2015
Intermediate to advanced
850 pages
41h 12m
English
Overview
Book Contents –
1. Introduction to Business Policy and Strategic Management
2. Analysis of Business Environment
3. Internal Analysis
4. Mission, Vision, Strategic Objectives, and Business Model
5. Strategy Formulation
6. Corporate Level Strategies
7. Business Level and Functional Strategies
8. Embedding Environmental and Social Considerations in Strategy
9. Strategy Execution
10. Corporate Governance
11. Strategic Leadership
12. Monitoring Strategy Implementation
13. Organizational Effectiveness Evaluation
14. Strategy for Family Business
15. Strategy for Special Situations and Institutions
Case Studies
Appendix
References
Index
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