Book description
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant
forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic strategies rarely
propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.
Table of contents
- Cover
- Half Title Page
- Title Page
- Copyright
- Contents
- Acknowledgments
- Preface
- Chapter 1 What Is Strategy?
- Chapter 2 Strategy and Performance
- Chapter 3 Analyzing the External Strategic Environment
- Chapter 4 Analyzing an Industry
- Chapter 5 Analyzing a Company’s Strategic Resource Base
- Chapter 6 Formulating Business Unit Strategy
- Chapter 7 Business Unit Strategy: Contexts and Special Dimensions
- Chapter 8 Global Strategy: Fundamentals
- Chapter 9 Global Strategy: Adapting the Business Model
- Chapter 10 The Board’s Role in Strategic Management
- Notes
- Index
Product information
- Title: Strategic Management
- Author(s):
- Release date: January 2015
- Publisher(s): Business Expert Press
- ISBN: 9781631570742
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