CHAPTER 5

Analyzing a Company’s Strategic Resource Base

Introduction

An assessment of strategic resources and capabilities—and of pressures for and against change—is critical when determining what strategies a company can successfully pursue. An organization’s strategic resources include its physical assets; relative financial position; market position, brands, and the capabilities of its people; and specific knowledge, competencies, processes, skills, and culture.

Consider the rapidly increasing reliance of U.S. corporations on analytics to improve data analysis. Data has become a critically important corporate knowledge resource. Data is critical in enabling executives to evaluate their internal processes, their competitors, and the markets ...

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