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Strategic Management
book

Strategic Management

by Dr.Jacob Thomas
January 2016
Beginner content levelBeginner
848 pages
28h 40m
English
Pearson Education India
Content preview from Strategic Management

PREFACE

Success is identifying your purpose; imagining the path and advancing

A coffee table discussion with the Vice President of a bank led to the question ‘What is strategy?’. Frederick Taylor would have answered that it is the factor that inculcates initiative and enthusiasm among the employees to improve productivity; Ansoff would have answered that it is a plan, while Henry Mintzberg’s answer would have been that it can be a pattern, ploy, process, or practice, based on the learning from a situation. In the context of a highly individualistic and a competition-based society, Michael Porter would have stated that it is sustainable competitive advantage, arising from a positioning of a firm. Jay Barney or Teece would state it as the art ...

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Publisher Resources

ISBN: 9789389588064