Skip to Main Content
Strategic Management
book

Strategic Management

by Dr.Jacob Thomas
January 2016
Beginner content levelBeginner
848 pages
28h 40m
English
Pearson Education India
Content preview from Strategic Management

2 Analysis of Business Environment

‘Often do the spirits of great events stride on before the events; and in today already walks tomorrow’

—Samuel Taylor Coleridge

LEARNING OBJECTIVES
  • Understanding the different dimensions of the external business environment and how to assess it
  • Identifying different types of competition to a business
  • Equipping to use certain strategic management tools like five forces framework, PESTELD analysis, ETOP analysis, and competitive profile matrix
  • Understanding the turbulence in external environment and nature of industry driving forces
  • Starting investigation phase of strategic management process with strategic intelligence
IDEAS AT WORK 2.1
Strategy Show: Shemaroo Rises with Technological Changes
Fast-paced ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Strategic Management

Strategic Management

Cornelis A. de Kluyver, John A. Pearce
Strategic Management,1/e

Strategic Management,1/e

Dr. Jacob Thomas

Publisher Resources

ISBN: 9789389588064