2 Analysis of Business Environment
‘Often do the spirits of great events stride on before the events; and in today already walks tomorrow’
—Samuel Taylor Coleridge
LEARNING OBJECTIVES
- Understanding the different dimensions of the external business environment and how to assess it
- Identifying different types of competition to a business
- Equipping to use certain strategic management tools like five forces framework, PESTELD analysis, ETOP analysis, and competitive profile matrix
- Understanding the turbulence in external environment and nature of industry driving forces
- Starting investigation phase of strategic management process with strategic intelligence
IDEAS AT WORK 2.1
Strategy Show: Shemaroo Rises with Technological Changes
Fast-paced ...
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