1 Introduction to Business Policy and Strategic Management

‘To be a success in business, be daring, be first, be different’ – Marchant

Be daring to define what is your view on success. Thus you will be first and different which is the essence of strategy in Business and Life.

LEARNING OBJECTIVES
  • Understand what is strategy, strategic management process, and ‘strategy absence’ in a firm
  • Appreciate different concepts and dimensions of strategy
  • Identify the role of strategic management professionals and the role of strategy in the management of a firm
  • Understand various theories adopted from various disciplines that are useful in understanding and formulating strategy
  • Identify the various tools that can be employed in different stages of the strategic ...

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