3 Internal Analysis

‘The greatest thing in this world is not so much where we stand as in what direction we are heading’

—Johann Wolfgang Von Goethe

LEARNING OBJECTIVES
  • Understand the concept of value, value proposition, and its dimensions
  • Enable identification of a company’s value proposition and value creation process
  • Familiarize with the framework of value chain, value hierarchy, value shop, and value network
  • Learn about different perspectives of value creation for sustainable competitive advantages in terms of resource-based view, knowledge-based view, and dynamic capabilities’ perspective
  • Enable identification of a firm’s resources, capabilities, and competencies
IDEAS AT WORK 3.1
Strategy Show: TTK—Amassing Resources and Enhancing ...

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