7 Business Level and Functional Strategies

‘Empires of the future are empires of the mind’

—Winston Churchill

LEARNING OBJECTIVES
  • Familiarize with the functional strategies in business firms and their integration with corporate level strategies
  • Delve into a few aspects of the fundamental strategies in marketing, HR, finance, and operations
  • Understand the difference between SBU level and corporate level strategies
  • Appreciate the concept of learning organization and the practices of knowledge management
  • Identify different methods of designing innovation strategy as a functional strategy and business strategy
IDEAS AT WORK 7.1
Strategy Show: Reliance Industries—Sharpening the Performance Engine
Reliance Accelerated Leadership Program (RALP) ...

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