Strategic Management,1/e

7 Business Level and Functional Strategies

‘Empires of the future are empires of the mind’

—Winston Churchill

LEARNING OBJECTIVES

• Familiarize with the functional strategies in business firms and their integration with corporate level strategies
• Delve into a few aspects of the fundamental strategies in marketing, HR, finance, and operations
• Understand the difference between SBU level and corporate level strategies
• Appreciate the concept of learning organization and the practices of knowledge management
• Identify different methods of designing innovation strategy as a functional strategy and business strategy

IDEAS AT WORK 7.1

Strategy Show: Reliance Industries—Sharpening the Performance Engine

Reliance Accelerated Leadership Program (RALP) ...