CASE STUDY 9
SEED TO SEEKER SUPPLY CHAIN STRATEGY
Appachi cotton wants to style themselves as a ‘Farm to Fashion’ company, saving an ecologically sensitive region from chemical fertilizers and pesticides along with offering a peaceful resolution to man–animal conflicts, thereby harmonizing the modern world with the traditional.
GMO versus Organic Cotton
Several studies point out that farmer suicides are the highest among the cotton farmer community in India. The reason attributed is largely the intensive farming techniques supported by fertilizers, pesticides, non-local seeds, farm credit, and market growth. The producer has no control in fixing the price of his product, which is at the mercy of nature and market. GMO cotton came with the promise ...
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