Multisided Platforms: Business and Revenue Models of Online Companies

In the pre-Internet world, multisided platforms have existed as business models for brick-and-mortar industries. The credit card industry is one example of this model where users (buyers), merchants (sellers), banks, and payment processers are provided with an environment where they can conduct business transactions. Even the software industry has an example of this model: the Windows platforms that connect users, hardware suppliers, and software developers. However, such examples are relatively rare. On the other hand, the technology of the Internet provides an ideal foundation for the development of multisided platforms. As a consequence multisided platforms have ...

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