Notes

Note on the IT Software Industry

1.  Barber and Strack (2005).

Chapter 1

1.  Orfalea and Marsh (2005).

2.  Innes (1998).

3.  Cooper and Kaplan (1988).

4.  Bromwich (1990).

5.  Lord (1996).

6.  Porter (1985).

7.  Houlihan (1987).

8.  Riley (1987).

9.  Porter (1980).

10.  Shank and Govindarajan (2008).

11.  Simpson and Muthler (1987).

Chapter 2

1.  Figure 2.2 presents an idealized view of how fixed and variable costs behave. In reality, fixed costs may vary in steps—for example, when another office building or production plant is added. Similarly, the variable costs line may not be a straight line but a curve in reality.

2.  This is an estimate based on figures from the company’s 2013 Annual Report.

3.  Company Annual Report.

4.  Annual Report ...

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