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Strategic Mobile Design: Creating Engaging Experiences by Joseph Cartman, Richard Ting

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Chapter 7. Visual Design

Visual design for mobile means dedication to the ever-evolving current trends and transitions in the handset industry. As the ability to display information at higher resolutions, sizes, and download times increases, so does the need for stronger visual design exploration. These opportunities often lead to progressive experiences that push this medium into new spaces.

A successful mobile design is one that communicates its content with simplicity and ease. It does not overpower the click stream of users’ interaction paths. The design is courteous to users in its presentation, assuring a fast-loading and logical read. It safely accommodates the presentation and prioritization of information in the small-screen environment. ...

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