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Strategic Mobile Design: Creating Engaging Experiences by Joseph Cartman, Richard Ting

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Chapter 8. Pioneering Tools for Mobile Development and Services

Name: Michael Becker

Occupation: EVP of Business Development, Founder of iLoop Mobile

Device: Uses the Nokia N71 as his main devices, and is looking forward to the upcoming release of the BlackBerry Bold.

Mobile Data Habits: Consumes mobile data on a daily basis; surfs mobile sites to look for information; directions, and/or details on a company; uses Google Maps 10 to 15 times a week when searching for directions. Almost never uses downloadable applications and, if so, uses these applications approximately two to three times and then never uses them again. On average, sends approximately 10 to 20 text messages per day.

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Michael Becker is a leader in the mobile marketing industry, ...

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