Strategic Planning and New Product Development
Introduction
This study describes a strategic planning model developed for selecting new products for the future of the company. This application provides a good example of an automated decision model for corporate planning.
The application was developed as an automated Decision Support system to systematically manage and evaluate business and/or new product opportunities from conception to commercialization.
In the development of the model, decision makers from various levels of the organization established the goals and objectives of the organization. These goals and objectives were then translated into decision criteria and metrics that could be used to measure the success of meeting the organizational ...
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