Chapter 1
Planning Perspectives
You’ve got to come up with a plan. You can’t wish things will get better
John F. Welch
CEO, General Electric
As the environment of not-for-profits becomes increasingly dynamic, strategic management becomes more and more important
Peter Wright
Professor of Strategic Management
. . . nonprofits need management even more than business does, precisely because they lack the discipline of the bottom line.
Peter Drucker
Management Expert
Commitment isn’t enough anymore. You also have to have professionalism, or you’re going to go out of business.
John R. Garrison
President, National Easter Seal Society
In the most successful not-for-profits, the attitude is entrepreneurial and the approach is strictly businesslike.
Get Strategic Planning for Not-for-Profit Organizations now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
