Chapter 2

Overview of Strategic Planning

“Cheshire Puss,” she [Alice] began . . . “Would you please tell me which way I ought to go from here?”

“That depends on where you want to get to,” said the cat.

Lewis Carroll

Alice in Wonderland

The problem is that the non-profits don’t react in a rational way, the way a businessman would. They haven’t the basic underlying concern that they can go out of business. They fool themselves. If you start off with that premise, spending money becomes a lot less difficult.

Alan Miller

Chairman, Universal Health Services

We have limited resources, which means we have to manage them even better to achieve the best results.

James A. Osborne

National Commander, The Salvation Army

This chapter presents an overview ...

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