Chapter 3
Defining Organizational Purpose
However brilliant an action may be, it should not be accounted great when it is not the result of a great purpose.
Francois De La Rochefoucauld
If you’re the Girl Scouts, IBM, or AT&T, you have to manage for a mission.
Frances Hesselbein
Former Executive Director, Girl Scouts of America
The best nonprofits devote a great deal of thought to defining their organization’s mission.
Peter Drucker
Management Expert
This chapter outlines the first step in the strategic planning process: defining your purpose or mission. Without a clear and carefully considered statement of purpose all other stages of the process will be misguided. Accordingly, we will discuss the value of defining the not-for-profit’s purpose, ...
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