Chapter 4
Situation Analysis and Assumptions
You can never plan the future by the past.
Edmund Burke
English Statesman
A well-defined mission serves as a constant reminder of the need to look outside the organization not only for “customers” but also for measures of success.
Peter Drucker
Management Expert
We can no longer assume we know what our various constituencies need and want.
Sunshine Janda Overkamp
Senior Vice President, United Way of America
If you think what exists today is permanent and forever true, you inevitably get your head handed to you.
John Reed
Chairman, Citicorp
This chapter discusses the need to analyze the situation confronting the not-for-profit and to identify any assumptions on which the strategic plan will be based. ...
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