Chapter 5

Establishing Organizational Objectives

Not failure but low aim is crime.

J. R. Lowell

American Writer

Management’s job is not to see the company as it is ... but as it can become.

John W. Teets

CEO, Greyhound Corp.

Some nonprofit people used to think that if you’re doing good, somehow God will provide.

John R. Garrison

President, National Easter Seal Society

Goal conflicts may arise in any organization, but unresolved divergence of aims is likely to be more severe in not-for-profit enterprises.

William H. Newman

Professor of Business

When you are clear about your mission, corporate goals and operating objectives flow from it.

Frances Hesselbein

Former Executive Director, Girl Scouts of America

In this chapter we will discuss establishing ...

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