Chapter 5
Establishing Organizational Objectives
Not failure but low aim is crime.
J. R. Lowell
American Writer
Management’s job is not to see the company as it is ... but as it can become.
John W. Teets
CEO, Greyhound Corp.
Some nonprofit people used to think that if you’re doing good, somehow God will provide.
John R. Garrison
President, National Easter Seal Society
Goal conflicts may arise in any organization, but unresolved divergence of aims is likely to be more severe in not-for-profit enterprises.
William H. Newman
Professor of Business
When you are clear about your mission, corporate goals and operating objectives flow from it.
Frances Hesselbein
Former Executive Director, Girl Scouts of America
In this chapter we will discuss establishing ...
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