Chapter 6
Developing Strategy and Operational Plans
To mean well is nothing without to do well.
Plautus
Trinummus
If we can know where we are and something about how we got there, we might see where we are trending-and if the outcomes which lie naturally in our course are unacceptable, to make timely change.
Abraham Lincoln
American President
Just being able to conceive bold new strategies is not enough. The general manager must also be able to translate his or her strategic vision into concrete steps that “get things done.”
Richard G. Hamermesh
Management Scholar
The best definitions of mission are operational. They lead to goals that tell people what to do and very often how to do it.
Peter Drucker
Management Expert
After developing a set of ...
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