In order to understand how to formulate and execute a strategy for corporate social responsibility (CSR) and sustainability, it is necessary to have a foundation in the art and science of strategic planning generally. A substantial amount of literature exists on the importance of strategic planning and it generally is accepted that implementing and maintaining formal planning processes at the appropriate time during the development of the company is an essential element in creating and maintaining competitive advantage. It is not uncommon for larger companies to employ teams of experts in a dedicated strategic planning unit to work full-time on the planning process and to solicit input from hundreds or thousands of managers ...
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