Chapter 3

Internal Analysis

To develop the best strategy, you need to understand your company’s internal strengths and weaknesses in context of your mission. As part of your strategic plan, you want to build on those strengths that offer the best opportunity to gain advantage against your competitors and address any significant weaknesses that will hinder the accomplishment of your mission. Given your limited resources as a small business, you should focus your attention on the “critical few” improvements that will give you the greatest return. As part of the internal analysis, you also need to think about your financial condition and access to capital. In this chapter, we will look first at analyzing your business from an activity-based perspective ...

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