Strategic Public Relations Leadership, 2nd Edition

1 Introduction

DOI: 10.4324/9781003185253-1

Chapter overview

This chapter introduces this second edition of the book giving the reasons why public relations leadership is even more relevant as society, organisations and the world of practice become increasingly complex. It notes significant trends and recent changes that challenge public relations leaders before providing an outline of the three parts of the book.

Our focus

Life as a public relations practitioner is increasingly challenging. Taking on the role of an organisational leader is also fraught with issues and these are getting more complex too. The huge number of books and articles available at any airport, on-line bookstore or academic library is testament to the fact that ideas ...