Strategic Public Relations Leadership, 2nd Edition

13 The internal educator

DOI: 10.4324/9781003185253-16

Chapter overview

This chapter considers how public relations leaders can work with their colleagues to build effective strategic communication capacity across the organisation. It sets out five key internal education roles for public relations leaders and discusses the implications of each.

Introduction

One of the central themes of this book is that organisations are defined, constituted and enabled by communication. Organisations – and the people within them – communicate incessantly, regardless of whether they intend to or not (even a decision not to communicate is a communication decision). Indeed, it is possible to make sense of an organisation by looking at how it is represented ...