August 2007
Intermediate to advanced
408 pages
11h 53m
English
Content preview from Strategic Risk Taking: A Framework for Risk ManagementBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3. What Do We Think About Risk?
In Chapter 2, “Why Do We Care About Risk?,” we presented the ways in which economists go about measuring risk aversion and the consequences for investment and business decisions. In this chapter, we pull together the accumulated evidence of how individuals perceive risk. First, we look at experimental and survey studies that have focused on risk aversion in the population; then we turn our attention to what we can learn about risk aversion by looking at how risky assets are priced. Finally, we look at the explosion of game shows that require contestants to make choices between monetary prizes, thus providing fertile data for studies of risk aversion.
In the process of looking at the evidence on risk aversion, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.