Strategic Thinking and Writing

CHAPTER 1

The Types of Thinking

The Definition of Thinking

Before we delve into the art of strategic business writing—and make no mistake about it, writing in any form is an art—we must first become familiar with thinking. In a May 25, 1946 New York Times article, Albert Einstein noted that “a new type of thinking is essential if mankind is to survive and move toward higher levels.” A common, modern corruption of his quote, “You cannot solve a problem with the same thinking that created it,” fills the search engine results when searching for a quote on thinking. Nevertheless, if you wish to move to the next level of your personal or professional development, learning how to think, plan, and write strategically remains a prerequisite. Thinking ...