CHAPTER 5
Amazon’s Six-Page Memo
Why the Six-Page Memo?
Since 2004, Amazon founder and CEO, Jeff Bezos, has implemented an old-school approach to management, free of the three key mechanisms his company is known for: cloud technology, mobile applications, and sophisticated algorithms. He requires his team to write a six-page paper. Doing so improves meetings in several ways.
• It forces deep thinking. The six-page, data-rich narratives that are handed out are not easy to write. Most people spend weeks preparing them in order to be clear. Needless to say, this forces incredible, deep thinking. The document is intended to stand on its own. Amazon’s leaders believe that the quality of leaders’ writing is synonymous with the quality of their thinking. ...
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