CHAPTER 7
Strategic Business Writing
Assessment Rubric
Enabling an organization to take action remains the goal of any strategic thinker and writer. To do that, however, you need to ensure that your six-page memo contains the necessary elements of a persuasive memo. To that end, I have included a rubric to serve as a reference guide in your writing process. A rubric is a coherent set of criteria for evaluating work that includes descriptions of levels of performance quality on the criteria. The genius of rubrics is that they are descriptive and not evaluative. Of course, rubrics can be used to evaluate, but the operating principle is that you match the performance to the description rather than simply “judge” it.
A rubric consisting of the following ...
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