[ Preface ]
UX writing is the process of creating the words in user experiences (UX): the titles, buttons, labels, instructions, descriptions, notifications, warnings, and controls that people see. It’s also the setup information, first-run experience, and how-to content that gives people confidence to take the next step.
When an organization depends on individual humans performing specific behaviors like buying tickets for events, playing a game, or riding public transit, words are ubiquitous and effective. Words can be seen on screens, signs, posters, and articles, as well as heard from devices and videos. The text can be minimal, but is very valuable.
But what do those words do, how do we choose them, and how do we know when they work? This book provides strategies to use UX writing to help meet people’s goals while advancing our organizations toward converting, engaging, supporting, and reattracting those people. We structure our voice throughout the content so that the brand is recognizable to its audience. We apply common UX text patterns to ease and democratize the task of writing, and we measure how effective the UX content is.
Who Should Read This Book
If you need to write UX content on top of your usual job, you might be a marketing professional, technical writer, UX designer, product owner, or a software engineer. This book equips you with knowledge about what goals the UX content can accomplish, frameworks for writing it, and methods to measure it.
If you are or will ...