When People Don’t Trust Algorithms

University of Chicago professor Berkeley Dietvorst explains why we can’t let go of human judgment — to our own detriment.

Even when faced with evidence that an algorithm will deliver better results than human judgment, we consistently choose to follow our own minds.

Why?

MIT Sloan Management Review editor in chief Paul Michelman sat down with Berkeley Dietvorst, assistant professor of marketing at the University of Chicago Booth School of Business, to discuss a phenomenon Dietvorst has studied in great detail. (See “Related Research.”) What follows is an edited and condensed version of their conversation.

MIT Sloan Management Review: What prompted ...

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