Preface
“The height of sophistication is simplicity.”
Clare Boothe Luce, 1931
Overview
In this preface, we provide an introduction to our book that includes our experiences in formulation development. Guidance is also provided on what you will learn and important success factors to be aware of and applied.
At all times we are focused on simplicity: simplicity in experimental design, data analysis, interpretation and communication of results. By focusing constantly on simplicity, we have found that formulations are developed faster and their characteristics are easier to understand and communicate to others.
Many products are formulations in which various ingredients or components are blended (mixed) together and processed to produce the final ...
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