CHAPTER 7
Developing the Sponsor
We have explained in previous chapters what the role of the sponsor is and why the role is so important. We now need to move toward looking at what will help organizations develop great sponsors and set the company up for project success.
TOO COOL FOR SCHOOL: MAKING SPONSORSHIP TRAINING WORK
Let’s take for granted that sponsors need some form of training for the role. But what sort of training do sponsors accept?
In one organization, there was an initiative to deliver sponsorship training. Human Resources (HR) and ...
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