11Game-Changing Retail: A Manifesto

In the months since completing the draft of this book, I have seen growing interest in the practical application of the findings reported here to the opportunities at retail. This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some retailers to achieve as much as five times more sales over the past many years.

The adage, “The good is the enemy of the great,” is possibly nowhere more applicable than in retailing. With a global population nearing seven billion, the world demand for goods and services is swelling. The movement from developing societies (traditional retailing) to highly developed societies (modern retailing) ...

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