Praise for Inside the Mind of the Shopper

“Read it, do it, and you will sell more!”

—Hermann W. Braun, Director of Category Management and Shopper Marketing, Ferrero Germany

“This is a unique book that examines and explains the need for the measurement of actual shopper behavior in retail environments. Based on real shopper studies, this takes analysis beyond POS data. Herb Sorensen pays particular attention to precise measurement of nonintuitive aspects of shopper interaction with the shelf.”

—Franz A. Dill, Former Manager and Founder of Procter & Gamble’s Retail Innovation Center

“Herb Sorensen’s ideas and observations about in-store shopper behavior have been instrumental in shaping my recent research. He has an uncanny ability to see beyond ...

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